Getting your content engine up and running takes time.
Get it wrong and you’ll spend too much time kickstarting half-baked ideas and wondering why no one’s backing your latest campaign.
Get it right and you’ll win over colleagues when you effortlessly communicate why and how your strategy must take priority.
No longer will editorial projects stagnate, as you’re pulled onto other things.
Finally, written content takes its rightful place as the central tenet of your marketing strategy.
If you already know why you need content
and if you already know what you want to create
but you STILL struggle with how to make it happen,
this ebook is for you: a logistical guide to delivering an editorial strategy that actually works.